Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

(2011). “The Influences of Electronic Word-of-Mouth Message Appeal and Message Source Credibility on Brand Attitude,” Asia Pacific Journal of Marketing and Logistics 23.4: 448–472. Xie, K. and Lee, Y.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Social media continues to evolve rapidly, and businesses that stay ahead of the trends gain a competitive edge.

One study systematically reviewed the impact of social media on plastic surgery marketing ... and postoperative care also significantly influence patient experiences. This suggests that while ...

A recent study from the University of Georgia shows a high correlation between social media use and crypto investment. The study, published in the International Journal of Bank Marketing, aims to ...

Discover how social media shapes the gaming and online casino industries, driving trends, fostering communities, and ...

Social media influencers realistically want to reach the largest audience possible. The more people that see their content, the bigger their influence will be. That’s why choosing the right ...

Blue Hour Studios' newest report guides brands on how to revise outmoded social media marketing strategies. Swell.AI reimagines how social impact is measured, leveraging a psychog ...