Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

For the best experience, please enable JavaScript in your browser settings. PR experts need the knowledge, skills, tact and judgement of journalists in helping an ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

Early on, you will begin representing clients while you take courses on the basic principles of public relations as a management function in the areas of communication analysis, counseling, and public ...