By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

And that means improved opportunities for using public relations as a bigger part of your marketing mix. PR is an excellent tool because it gives you exposure you don't have to pay for directly.

Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

Robert Half's research covers at least 90 marketing jobs and related roles in advertising and public relations, from entry-level roles like Account Coordinators to the CMO position. This wide ...

Many types of organizations – from public to private – want ... An online master’s in public relations can deepen your communication, marketing and research skills. The degree can prepare ...

How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $66,750 in 2023. The best-paid 25% made $92,290 that year, while the lowest-paid 25% made ...

Public relations professionals work with media types--magazines and newspaper editors and radio and TV producers--to get their clients' stories in the news. Because there's an awful lot of media ...