Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Place becomes Everyplace The concept of Everyplace ... In conclusion, retailers need to abandon the old 4Ps of marketing model and evolve to the new 4Es approach where Experience, Exchange ...

Are The 4Ps of Marketing Still Important? The 4Ps model—product, price, promotion, and place—was the marketing strategy of choice for much of the 20th Century. It made complete sense for marketers ...