Netflix's first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

Thanks to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix said it enjoyed its "most-watched Christmas day ever" in the U.S.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

“NFL Christmas Gameday on Netflix” begins with a two-hour pregame show at 11 a.m., before Pittsburgh hosts Kansas City. Baltimore faces Houston in the second game. The streaming giant agreed to a three-year contract in May to carry Christmas Day games.

Ravens vs. Texans, Chiefs vs. Steelers and Beyoncé were big draws on Netflix, marking the latest step in the streaming service's move into live sports.

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.

Beyoncé provided more excitement than either game during Netflix’s NFL debut on Christmas Day. Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.