The number of sales and the length of a product life cycle might be different for different products but all products share a general pattern of growth and decline. This cycle can be shown on a ...

Technology adoption life cycle theory provides the explanation for ... there is growing awareness in the industry that the usual marketing methods are in need of a reconfiguration.

How do Japanese households make consumption decisions? This book uses “life cycle theory” to analyze, from a consistent perspective, various phenomena related to consumption in Japan, such as the ...