Now in another first, the Monaco Grand Prix has a title sponsor. Since the first race in Monaco in 1950 the event has simply ...

TAG Heuer’s dominance of Formula 1 continues with the recent announcement that it is now the Title Partner of the Monaco ...

Formula 1 has announced a huge change to the 2025 Monaco Grand Prix with TAG Heuer taking a title sponsorship role. This is ...

The Monaco Grand Prix has taken another step away from its historic roots. Image: XPB Images For this year, the ...

For decades, Monaco was one of the few races that controlled its own advertising rights, refusing to follow Formula 1’s ...

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Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the ...

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the ...

Formula 1 has announced that luxury Swiss watchmaker TAG Heuer will be the first-ever title partner of the Monaco Grand Prix ...

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first ...