The public relations process used to be singularly dimensional–“the filter down theory”–but the future of PR is now a conglomeration, primarily focused with facilitating an ongoing ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

Public Relations PR is the discipline that you use to build the public perception of your company—its reputation. Therefore, I’ve found it’s best for an organization to define its brand ...

Align Your Public Relations, Marketing, ... Asking yourself “who” you are should lead to greater self-awareness and a concrete definition of what matters to you.

NEW YORK, Sept. 13, 2017 (GLOBE NEWSWIRE) -- The rapid evolution of digital and data is causing unprecedented and revolutionary changes on communications and marketing. While CCOs and CMOs agree ...