The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

When it is not suitable to use official letterhead, you can choose from the three designs below. Each template defaults to our substitute fonts (Arial and Georgia) and include our primary color ...

Follow these guidelines for balancing UB Blue, negative space and the rest of our palette. Although we have a secondary ... and applying the “squint test” to the brand as a whole, the balance of color ...

To translate our brand thoughtfully for our digital communications, we’ve created web-specific values for our color palette using the HEX and RGB variations listed below. They have been optimized for ...

Accent colors can be used in addition to the primary color for multi-faceted projects or publications. When using colors in digital application, be mindful of accessible color combinations. Brandeis’ ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

The strength of the Northwestern Engineering palette is its consistency. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as ...