They begin collapsing, unable to carry the necessarily robust hierarchy of a 96-sheet layout, or contort to the nuanced whisperings of a long-copy press ad. They’re simply unfit for purpose. What ...

Our brand guidelines help us tell a cohesive, recognizable brand story across channels, teams and audiences. Together, our brand platform, organizational values and strategic imperatives direct our ...

She says its brand guidelines hadn’t been updated in over seven years, which meant that “no one was following anything.” “In any sort of startup business, that speed of growth means it’s ...

So, get your guidelines, your brand knowledge bases, your brand rule-sets AI-ready. Stop sleeping on guidelines. They’re not a boring after-thought or a tome that you never refer to once they’re ...

Brand guidelines contain the story of a brand, or the “why” to uncovering its ethos, styles, tonality and UI assets such as logos and how to utilize them, color stories, typography, imagery ...

Shared accounts or service-related accounts should follow the brand extension profile image guidelines, as detailed above. UB Social Site For a complete overview of official university social media ...

Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors. Requests to install ...