In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Although our color system is monochromatic, in certain instances, another color may need to be used. For those circumstances, we have developed this set of secondary colors. These colors should be ...

Secondary colors are an expansion of the color palette and should never be used without the presence of the primary brand colors. Tints Each color has a range of tints that may be used. The range was ...

For those circumstances, we have developed this set of secondary colors. These colors should be used occasionally ... way before they ever experience it in person. To translate our brand thoughtfully ...

Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university and should be used on all communications and marketing materials. Cyan is the official ...

Although we have a secondary color palette, our blue and white should be the predominant ... When viewing all the pieces the university creates and applying the “squint test” to the brand as a whole, ...

Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for CU Boulder. CU Gold, Black, CU Light Gray and CU Dark Gray ...

Complementary colors live on opposite sides of the color wheel. Imagine red and green, blue and orange, or yellow and purple. Or move a half step over on the wheel, and combine a yellow-green color ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Our primary palette consists of PBS Blue, secondary blues ... standards outlined here and contact [email protected] if you need guidance. I see multiple logo colors. Which one should I use?

Secondary colors are the superstars that shine when any two of the three primary colors — red, blue and yellow — team up. The results are orange, green and purple. Think of them as the second level of ...