Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

The headlining act of Apple’s 2023 Worldwide Developers Conference (WWDC), the Apple Vision Pro is the tech giant’s long-awaited first AR headset on a mission to create the most immersive ...

Kevin Roose used Apple’s Vision Pro device at the company’s Cupertino, Calif., campus. Jan. 31, 2024; ... It’s a big, honking statement piece — a status symbol for your face.