Drake released Some Sexy Songs 4 U ($$$4U) on Valentine’s Day, February 14, 2025. According to Forbes, while Drake doesn’t directly mention his feud with Kendrick Lamar, fans believe he subtly references it in his track Gimme A Hug, rapping, “F— a rap beef, I’m tryna get the party lit.”

In a lawsuit filed in January, lawyers for the Canadian rapper, born Aubrey Graham, said UMG’s release and promotion of Lamar’s diss track and No. 1 smash Not Like Us (2024), which accuses Drake of paedophilia, was an example of valuing “corporate greed over the safety and well-being of its artistes”.