The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad starring Sydney Sweeney.

Sydney Sweeney made her first public appearance since the release of her controversial American Eagle campaign, which sparked a heated internet discourse. The actress attended a special screening of her new film 'Americana' at Desert Spot 5 in Los Angeles on Aug.