MSNBC is rebranding to MS NOW, but Microsoft’s influence lingers. A look at the history of Microsoft’s role, and how the “MS” lives on.

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name. Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.

The cable TV network’s new name, MS NOW, became the subject of mockery on social media soon after it was announced on Monday.

Versant is rebranding MSNBC as MS NOW, which stands for My Source for News, Opinion and the World, and dropping the iconic Peacock logo as part of the change. The rebrand, announced Monday, is part of Comcast’s efforts to separate the progressive cable news channel from NBC News and its other assets as it…

MSNBC will soon have a new name and look. The network announced it will rebrand as MS NOW - short for "My Source News Opinion World" - by the end of the year. The change comes as MSNBC splits from NBCUniversal in a $7 billion spinoff deal that will create a new media company

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC is dropping the “NBC” from its name as it splits from NBC News. • The cable network will rebrand later this year as MS NOW — short for My Source

MSNBC will become MS NOW as part of its separation from NBC News and transition under Comcast’s new Versant company.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.