So Hollywood is finally making a move to try to protect intellectual property from generative AI. Disney and Universal have together filed a lawsuit against Midjourney, the company behind one of the most popular AI image generators, over rip offs of characters and art styles from the likes of The Simpsons and Star Wars.

The lawsuit alleges that Midjourney's AI image- and video-generation technologies "blatantly incorporate and copy Disney's and Universal's famous characters," like Yoda, Shrek and Marvel superheroes.

"Piracy is piracy," says Disney's chief legal officer, as the studios aim to show that tools allowing personalized AI slop creations of characters like Darth Vader or Shrek run afoul of their IP.