Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

Political news network MSNBC will rebrand to MS NOW as Comcast’s NBCUniversal prepares to spin off several media brands into a new company called Versant,

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

The upcoming spinoff of communications giant Comcast’s ($CMCSA) linear television arm, which will form a new operation called Versant, will not