Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

Conservative commentator Megyn Kelly has slammed Beyoncé as "artificial" and "fake" following the release of her new ad campaign for Levi's.