Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...